VISUAL MERCHANDISING STORIES

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Click to view or download the PDF. The booklet is filled with great examples, stories, practical applications, testimonials, and a lot more!

Or click here to view the online Flipbook.


A large majority of the information we process is through our eyes, which makes food display and merchandising really important!  Traditionally you might think of merchandising involving retail sales like a clothing store or a big box retailer.  The same principles can be applied to the foodservice industry with a big payoffs in revenue and return customers.



So how much does it cost and how do I get started?



SELF SERVICE

FREE

[Recommended for small DIY projects]

Planograms
  • Pre-built visual merchandising themes to use in common projects
  • Easy to follow step-by-step instructions
  • Shopping list of merchandise items
  • General placement instructions for ideas on where to place the items in your project
  • Webinars
    Resources, videos, and helpful tips

    Learn More...

    REMOTE EVALUATION

    $2,500

    [Recommended for projects $20K - $40K]

  • Fill out a short online survey to set the scope of the project and upload videos/photos to DropBox
  • Upload videos/photos of your project to DropBox
  • Your personal Visual Designer partners with you to figure out details like location, type of project, goals, budget, menu, ect...
  • Your personal Visual Designer recommends items to purchase and designs a custom layout
  • Items are ordered and shipped to meet your deadline
  • OPTIONAL
  • Oversee installation of items in person
    (additional $1,500/day plus travel)

  • Learn More...

    ON-SITE EVALUATION

    $5,000 Base Fee

    [Recommended for projects $75K+]

  • 2-4 day on-site visit with your personal Visual Designer to evaluate the project and work with decision makers to put a plan together
  • Your personal Visual Designer recommends items to purchase and designs a custom layout
  • Items are ordered and shipped to meet your deadline
  • OPTIONAL
  • Oversee installation of items in person
    (additional $1,500/day plus travel)

  • Learn More...

    ABOUT NANCY LANE

    Nancy Lane, a Designer specializing in Visual Merchandising and Product Concepts, knows that a dining experience is about more than great food. As the Education Development Account Manager at a major foodservice equipment distributor, she was responsible for over 3,000 national accounts in the K-12 schools and university markets. She has played a vital role in remodeling college and university dining facilities to enhance customer experiences, improve operational efficiencies and increase revenue. Today, as a member of Sandstone Group’s Foodservice Division, she helps her client partners capture missed sales opportunities, maximize profitability, and increase customer satisfaction and repeat business via improved food merchandising. Ms. Lane is active with NACUFS and SNA by providing members design consulting services and also conducting educational presentations about visual merchandising. In addition, she has served on the NACUFS Board of Directors, the Industry Advisory Council and various other committees. She has also held several leadership positions at the School Nutrition Association (SNA).