The project scope was to take an existing area and enhance their food displays. The space was a fairly large serving area with unique branded serving concepts that required a cohesive merchandising design that would enhance the empty spaces that had a lackluster feel.
On this project the main challenge was to create a unique merchandising décor design with an emphasis on the existing menu. It is a large area comprised of 7 unique station concepts that required a merchandising design that would provide not only an individual identity but a cohesive feel to the overall space on a limited budget.
The goal was to capture the attention of staff and customers’ reaction with the fresh new design.
Multiteria’s merchandising concepts provided a cohesive design and surpassed the schools expectations. The décor package successfully set the mood for the 7 unique concepts. Nancy was instrumental in the process and used her creativity and design influence to analyze the space and created a distinct look for each application that is was not only “new and fresh” but also very professional and tastefully done.
The students love the look and feel of their new space; it is a much more inviting, comfortable and fun space. Also a surprise benefit was the overwhelmingly positive response from staff who works in the space. The process was professional and timely. Nancy under promised and over delivered!
Student and staff feedback has been tremendously positive.
Director, Vanderbilt University Campus Dining