Sometimes growing profits means moving the point-of-sale to the customer. Unlike traditional brick and mortar foodservice operations where service might be fixed to a kitchen or a counter, when operators gain the ability to move serving stations from one location to another, it opens new areas to the possibility of profit.
While mobile foodservice stations and pop-up kiosks can work in pretty much any operation, let’s look at four different applications to see how mobile pop-ups might contribute to a healthier bottom line.
College & University Foodservice
Of all the trends that C&U foodservice directors initiated during the Covid pandemic, the “death of the dining hall” might impact college and university dining in the future, but only in a sense. Certainly, students are heading back into indoor dining facilities, but we can anticipate that directors continue to take advantage of other communal areas like courtyards, corridors, and commons. Mobile pop-ups can turn unused or underused areas of campus into profitable points of service.
Hotels & Convention Centers
When looking at trends reports for convention center meal service, one of the standout items is the popularity of to-go meals. Event attendees want the ability to take meals and consume them in quieter, less crowded areas of a property rather than cramming in with hundreds of other guests. This is particularly true as we continue to deal with the impacts of Covid. Mobile foodservice delivery carts provide the ability to serve foods and beverages in these types of locations, supporting a trend that consumers clearly demand.
Hospitals & Healthcare Facilities
Patient satisfaction ratings are largely determined by food and beverage. This means there’s an opportunity for healthcare foodservice directors to achieve nutritional goals and help the entire healthcare organization secure great reviews. Because choice is so important to satisfaction, directors use mobile pop-up kiosks in today's healthcare foodservice landscape to create more service points offering more choice. A Food Management report underscores this point by stating that growth in the healthcare foodservice market will come from a growing focus on improved patient experiences and the availability of custom food options. In addition, the highest growth in healthcare foodservice is expected to come from retail-minded service options. All of these are achieved with mobile pop-up kiosks.
Stadiums & Arenas
After several years of no or reduced crowds, fans and patrons are ready to return to our nation’s great stadiums and arenas to see our favorite teams and bands. They’re going to be hungry and thirsty while they’re there. According to Foodservice Equipment Reports, 94 percent of attendees will buy food or beverage while at the stadium, so when those points of sale are strategically located in corridors or breezeways, operators can maximize the profit potential of all four quarters. How? Consider mobile pop-up foodservice stands and kiosks.
There’s Profit Potential in Pop-Ups
No matter how you design, shape, or build it, there is profit potential with pop-up and kiosk-type food and beverage service, and the experts at Multiteria can help. From custom shapes and décors, our expertise includes an entire range of solutions that can help turn any space into profit.
