Heavy Duty: Will “Good Enough” Be Good Enough? – New Article by Joe Ferri at TotalFoodService

Have you noticed how meaningless superlatives abound in marketing, overused until they no longer have any impact?

Hackneyed terms like “magnificent, outstanding, superb, best, extreme, consummate, matchless, standout, highest, greatest, best, and world-class” are now regularly dismissed as pointless fodder, or simply ignored. And then, there’s the one that you’ll hear ad nauseum in foodservice equipment: heavy duty.

Nearly everyone will have a different understanding of this now-hollow descriptor. Just what in the heck does it mean? Is it…

[Click here to read more at TotalFood.com]